Now, I had hoped, that they were essentially on their way towards emulating a better, more successful company, but it appears not. More recently a test of the service discovered that if you were disconnected from the internet, even momentarily, it resulted in being kicked out of your game. Obviously, I would not be the first to point out the stupidity of this plan, nor would I be the first to point out the route many will take in response.
What actually interested me most about this, was Penny-Arcade's response. While I appreciated their use of both a strawman and a cyclical argument in comic form, I feel like they give Ubisoft too much credit. Tycho, ends his post by saying, "A maneuver this extreme means that they're finished talking altogether: this mechanism is their response, the final word. Only it's impossible to get the final word here in The Cloud. Ever." That makes it sound like they have no choice. They do. It is exceedingly simple.
Step 1: Put Game on Steam
Step 2: Utilize Steam cloud to add Value (Save game and controls saved in the cloud)
Step 3: Use money you spent on DRM to instead build some small DLC packs
Step 4: Release DLC for free via Steam.
Step 5: Profit
dfmaneuver this extreme means that they're finished talking altogether: this mechanism is their response, the final word. Only it's impossible to get the final word here in The Cloud. Ever.